Monday, June 10, 2013

The Green People of India - In the news

pic credit: The Green People of India

The Green People of India - that's 28 eco, ethical, sustainable, fair trade enterprises from 11 Indian cities. In Mai 2013 The Green People were born and Upasana with its organic cotton clothing line Paruthi is part of it. The aim is to promote eco-enterprises and sustainable development in India


On 7-8-9 June the Green People Festival took place in Mumbai and was a great success.


Her you can find some of the press coverage:




Thursday, June 6, 2013

The Green People Festival


Organic shopping, food, music & more
We are a part of the Green People Festival. 
Save the date and join us! 7-8-9 June, 11am to 8pm at Vintage Garden, Mumbai!
28 eco, ethical, sustainable, fair trade enterprises from 11 different cities across India are part of this initiative.

Monday, January 7, 2013

Young master shows off his Paruthi!

Yesterday, a young Paruthi fan sent us this photo of his new pink kurta made of organic cotton and vegetable dyes.  We wish to encourage all our Paruthi family to send it their photos and show off their clothes.  Be proud of your Paruthi garments, flaunt them to the world!

Young Oriel from Bangalore, proudly shows off his Paruthi kurta
You can see other people's photos on the photo scroller on the right hand side of this blog, or visit our picasaweb online album.  Would you like to flaunt your Paruthi clothes too?  Please send us a small email

Monday, November 26, 2012

The cost of commercial cotton


What is the cost of commercial cotton on our society? From farming to manufacturing, the entire cycle is resource intensive, polluting our land, water and air and harming the health and lives of people who are involved in the various processes. In our society's unsatiable thirst for cheaper goods and higher profits, our commercial cotton clothes manufacturing processes are accumulating a mountain of social and environmental debt that will eventually have to be paid by our children.

Monday, November 12, 2012

The world is going organic, are you?

Organic cotton is increasingly talked about in the news.  As our planet becomes more and more connected, awareness if growing on the need to be sustainable.  From organic food, to organic clothes, from recycling to preserving, more and more people are being conscious that we need to act to save our environment, but it isn't just the environment that needs to be saved, its also our resources, which include our heritage, our culture, our know-how that has been established through centuries of humanity evolving in balance with nature.  To preserve isn't the question any more, but rather how to ensure a large enough movement in our society so as to make this action sustainable, for it is pointless if it affects a minority.  So what are you ready to do?  Many of us cannot afford to transform our lives overnight by going organic, however we need to start somewhere.  So why not start with an organic cotton wear in your wardrobe.  There are so many manufacturers today offering organic cotton clothes.  Pick one for yourself, and spread the message.  Imagine if everyone in our country made this one small step, one billion of us buying an organic dress or shirt, the market demand would do the rest.

Organic saree by Paruthi.